Proposals for tactical opportunities
Our client, a global power manufacturer, recognised the importance of Artificial Intelligence (AI) in enhancing business operations and aimed to integrate AI across various units to improve decision-making and financial outcomes. To achieve this, they conducted extensive discussions with business leaders to understand their concerns and potential applications of AI.
The initiative focused on demystifying AI for specific business units and demonstrating its benefits. The strategy involved creating a compelling brand and communication plan that highlighted AI's role in improving efficiency and financial performance.
(Full case study to come.)
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