Cummins, a global power manufacturing giant, aimed to showcase their social and environmental impact in the Cummins Global Impact Report.
The communication strategy revolved around the theme of "impact," highlighting the company's positive influence on revenue, employment, and community benefits. The report included insightful interviews with diverse stakeholders and compelling case studies, enhanced by QR codes linking to digital content like podcasts and web pages. Visually, it featured engaging infographics and images symbolizing Cummins' dedication to environmental stewardship and workforce empowerment.
An innovative promotion included a seeded flyer that blossomed into flowers, representing the company's environmental commitment.
The report's design and content effectively conveyed Cummins' commitment to sustainable and responsible business practices, leaving a lasting impression.
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