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Our work

TRADE SALES ACTIVATION

WHITWORTHS

APPLESOFT LAUNCH

Whitworths is a dried fruit, home baking and snack products company. They are the UKs leading brand in dried fruit, nuts and seeds and have been established for over 130 years.

THE BRIEF

Applesoft is a new range of ingredients for the food manufacturing market. Perfect for cereals, baking, dairy, confectionery and meat products, based on apple pieces and flavoured with strawberry, raspberry, etc. Natural and soft.
A sales pack was needed to explain the benefits to trade buyers and the versatility of the product.

OUR SOLUTION

A new, vibrant logo was created for the product, showing the apple as the main ingredient. This was supported by a sales brochure highlighting applications and benefits of the new product.

 

This lead to Whitworths being able to promote their new product at the SIAL exhibition in Paris (the largest trade show in europe). Therefore, we created an Applesoft exhibition stand designing, fitting with the same look and feel used for the logo and brochure, to help promote the new product at the trade show.

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THE RESULT

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Braybrooke, Leicestershire

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