The West Brom Building Society

Our work

SALES CAMPAIGN

WEST BROM BUILDING SOCIETY

The West Brom logo white

INCREASING SALES (B2C)

The West Brom is a leading provider of financial services and the seventh largest building society in the UK. Proudly independent, the West Brom is owned by and run for the benefit of its members.

THE BRIEF

West Brom Building Society have had dwindling figures over the years, they struggle to talk to new audiences who do not use branches the same way their existing customers do. We were asked to engage new audiences and improve sales.

OUR SOLUTION

West Brom’s language was very dated, sounding more like an old bank and missing the all important ‘benefits’ to customers. Our solution included researching the market, an understanding of how potential customer’s view West Brom as a brand. Our work included tone of voice guidelines, new look branch campaigns, literature and in-store product videos. We demonstrated the new language and visual identity in a Mortgage and ISA campaign.

The West Brom boost savings brochure
The West Brom celebrate better rates
The West Brom get more from your savings with an ISA

THE RESULT

Curious Agency incraesed mortagage enquiries by 20% for The West Brom Building Society