INDUSTRY REPORT (B2B)
Octopus Investments manage £6.7billion in assets for private investors and institutions. And they’re changing the world of investments for the better, with simple, jargon-free products that do what they say they will.
Our client wanted to create a brochure to highlight the benefit of High Growth Small Businesses to the UK economy. As a business they invest heavily in this sector and wanted to influence politics to give this sector of industry the recognition they deserve for bolstering the UK economy and create more opportunities for them to prosper. This is the first of a series of reports focussing on this high growth sector.
We were supplied huge amounts of data from research carried out by CEBR, which we extracted and created a benefit led brochure. Clear visuals and infographics removed the need for lengthy text and over-complex charts. This allowed us to create an easy-to-read report, create interest and maintain it from cover to cover. We created the second brochure that focused on the UK’s regions of growth.