Our client holds an annual event, which entrepreneurs from around the UK come together to pitch their ideas in front of a panel of corporate judges. Innovation is key to business growth, and here have chance to bring new ideas to market, help entrepreneurs and the corporate sponsors by adding value to their membership fees.
We launched the 2019 MSDUK Innovation Challenge. This began by creating the branding, language, look and feel for the competition. It needed to be something striking to attract peoples attention as well as promoting the idea of innovation.
Once the branding had been decided upon we rolled this out over a range of comms to be used at incubators, growth hubs and universities to create an interest and encourage sign ups for the challenge. This year the competition has seen a higher level of contestants with strong ideas and innovations.