LAUNCH OF A NEW FINANCIAL BRAND (B2C)
Our client Octopus Investments and Lighthouse Group joined forces to create a different kind of personal investment company, Luceo Assest Management. Luceo’s philosophy is that high quality investment portfolios should be available to everyone, not just the very wealthy or those with financial knowledge.
We were tasked with creating a new financial services brand, that not only did things differently, but looked and talked differently. The audience was diverse but carefully grouped so each had a pre-designed investment portfolio that suited their age, attitude to risk etc,. The launch needed marketing collateral to explain the investments at events, to HR departments and the press.
We researched the competition, and placed Luceo exactly where they needed to be in the busy marketplace. Colours, typefaces, tone of voice and use of photography played a key part. We created a look, guidelines to help the client deliver communications and write copy, created the launch pack brochure, posters and the fund factsheets, continuing to update the factsheets monthly.