DIGITAL INTRODUCTION (B2C)
Grant Thornton is a network of audit, tax and advisory firms with over 38,500 people in over 130 countries. Grant Thornton had an opportunity to win a new account with the insurance company, Metlife.
Our client needed to give Metlife reasons to choose Grant Thornton over the ‘big 4’ competitors. Share with Metlife Grant Thornton’s credentials, expertise, the service team… all to show their commitment to deliver a world class service.
We created compelling reasons why our client was the perfect partner for Metlife. We then created a digital solution that used animation, graphics, videos and importantly the ability for the user to navigate the presentation themselves. We created industry information to share with Metlife to show our client’s expertise in the insurance sector. By updating this information it gives a reason for Metlife to re-visit the presentation. This allows Metlife to fact find information that is relevant to them – finding out for themselves rather than being told.