Grant Thornton's global mergers and acquisitions report pulls together findings to help their clients understand the potential for international growth. We were asked to bring this in line with the successful IBR work and find ways to express the information in a digestible way. This brochure was launched in March 2015 at the Dubai Conference for all firms. It is being distributed internationally, with translated text, as a thought leadership piece.
Grant Thornton International wanted to start a global growth program through merger and acquisitions. The new business team needed a pack to demonstrate the advantages of becoming part of their network.
We identified 5 compelling reasons to join Grant Thornton, which led us to create a marketing pack that included brochures, an A3 talk mat and a customised USB stick that contained an animation to summarise the brochure content. A consistent look using dynamic linework helped to tie all the marketing collateral together and make this look like an exciting opportunity.