Braybrooke Gin

BRANDING

THE BRIEF

Before lockdown, we saw an increase in all female only groups joining together for Prosecco breakfasts, traditional afternoon cream teas and birthdays. Also saw an increase in celebrating special occasions, weddings and anniversaries.Gifting and drinking locally, aimed at a female market. Seems a saturated market, with big brands and local distillers (Warners and Burleighs within a few miles). ‘Local’ helps create an individual story, and can play to a market looking to support local businesses and the sense of exclusivity (think Tarquins in Cornwall). Braybrooke location – Northamptonshire, The Rose County.

THE BRIEF

OUR SOLUTION

We created the branding, story and signature serve. The bottle: Gift ready bottle. Simple shape (this is not perfume) – quality premium taste. It’s clear, with a delicate white circle with a large pretty B. Label looks different to others. We created the branding, story and signature serve. The bottle: Gift ready bottle. Simple shape (this is not perfume) – quality premium taste. It’s clear, with a delicate white circle with a large pretty B. Label looks different to others. The serve: Unique and looking beautiful. Roses frozen in the ice. Served with premium Fever Tree Mediterranean tonic and a Rosemary sprig to enhance the botanicals. The label: Braybrooke Gin is distilled within the aptly named ‘Rose of the Shires’. Our small batch award-winning gin is lovingly created in a Northamptonshire craft distillery using a quintessential English recipe. A bold, complex and aromatic artisan gin, it is the delicate blend of native botanicals including juniper, hawthorn berries, heather, lime flowers, yarrow and gorse that creates the distinctive and luxurious notes of Braybrooke Gin.

THE RESULT

Trade through local wine independent merchants, farm shops and upmarket garden centres at £40 per bottle. Celebrity fans like Gok Wan, Nick Nairn, Nathan Outlaw...

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