GIVING A BRAND A BOOST
Astro lighting had made the decision to refresh their brand look, advertising style and needed a way to show their people how their brand style was changing and what the new look adverts would be. We created an animation to focus on 'simpler is better', their new brand tagline. We kept the animation style simple and clear, just like their new brand.
Astro has been in business selling high quality, beautifully designed and precisely engineered lighting for 18 years. Astro is focused on their design inspiration, the aesthetic of the products with a real emphasise on the beam of light each product creates. They needed to refresh their look and be able to show their design ethos to high end B2B (hoteliers, stockists and specifiers) as well as discerning retail customers.
We created a brand story for Astro to present at sales meetings, shown in an animation (which avoid dull PowerPoint decks). A series of ads to run in trade and retail magazines, following the same simplistic design approach they use in their design process. New photography of the products to highlight the key features of each light fitting was also undertaken as part of this project.